Ica Maxi on Tour – Swedens biggest BBQ 2017


Fifth consecutive year, it's time for our 8th tour with Ica Maxi We have changed the product a whole lot this year. So we are hoping that the customers feel even more invited and welcome to our BBQ square. As usual there will be bountiful tasting portions such as sausages, different cuts of meat, chicken [...]

Ica Maxi on Tour – Santa’s trip


Santa visited every Maxi store around Sweden on Coca Cola's behalf, showcasing their activities during Santa's trip We helped Coca Cola to bring up all the materials for the booth as well as trained staff who would act as Santa Claus. Santa visited his Santa throne 3 times each day and handed out Christmas presents [...]

Ica Maxi on Tour – Santa’s trip


Mondeléz gave us the assignment to create an activation on Santa's trip for Ica Maxi on Tour The purpose of Marabous involvement was to increase sales in the shops regarding their chocolate cakes, by demonstrating how to build a chocolate house! We produced all material, recruited staff, and coordinated the entire activation. A rewarding event [...]

Ica Maxi on Tour – Biggest BBQ in Sweden


We're doing it again An eleven week long tour throughout Sweden, visiting every ICA MAXI store from Haparanda up north to Trelleborg in the south. Samplings, goodie bags and loads of fun activities for the children!    

B2C – First certified environmentally certified touring event


"ICA Maxi on tour" beats the record and will be even greater Sweden's biggest BBQ touring to 81 sites. The first environmentally certified event Templar Events is for the third consecutive summer, responsible for the event "ICA Maxi - on tour". This year, the event has broken records with the number of events, visitors and [...]

B2C – ICA Banken – Mecenat on campus


Mecenat on campus is an event tour stretching across Sweden ICA Banken assigned Templar Events to staff the events. We were also commissioned to participate in brand recognition, sales and awareness of ICA's offers and product range for students.

B2C – Nationwide


Ving wishes to strengthen their relations to their target audience and their own childrens concept Lollo & Bernie in Sweden. Usually you only meet Lollo & Bernie at Ving's destinations, Sunwing Family Resort, where they are the given heroes. The kind giraffe and her huggy bear buddy are a success every time they appear at [...]

B2C – Nationwide road show


Sweden's largest BBQ During spring and summer 2014, Templar is running a nation wide tour on behalf of ICA MAXI. The concept is "The largest BBQ in Sweden" and we visit all 80 stores, from Trelleborg to Haparanda. The event takes place outside the stores and offers bountyful amounts of BBQ tastings, competitions, activities for [...]