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B2C – First certified environmentally certified touring event

B2C – First certified environmentally certified touring event2016-04-07T13:17:16+00:00

Project Description

“ICA Maxi on tour” beats the record and will be even greater

Sweden’s biggest BBQ touring to 81 sites. The first environmentally certified event

Templar Events is for the third consecutive summer, responsible for the event “ICA Maxi – on tour”. This year, the event has broken records with the number of events, visitors and served meals. In addition, this is the first year that the event is environmentally certified according to “Keep Sweden Clean – Environmentally certified event”. The on-going theme is Sweden’s biggest BBQ, with a total of 81 barbecues in all of ICA Maxi stores all across Sweden during ten weeks. “Sweden’s biggest BBQ” is the first mobile event in Sweden to succeed in becoming environmentally certified.